One of the main questions someone will have when inquiring about building a blog or a website is always
“What is this going to cost?”
It’s fair to ask that. Not all of us have an infinite amount of money in our bank, so we want to spend what we do have in the smartest way. We become even more careful when it comes to shelling out our hard earned money on something we we can’t really feel like a website. Its an intangible product, so the value is harder to see.
It’s possible to go up to a dozen different designers for a web design quote and get a totally different answer from each and every one of them. Prices for web design vary a lot, usually in the range of a few hundred dollars to even several thousand dollars. How do you make up your mind on the amount you would be wiling to pay?
ASPECTS THAT DETERMINE WEB DESIGN COSTS
The features you will need.
You might think that your needs are simple or that the designer should charge below their standard rate. But you shouldn’t assume this. Some things look easy but in reality can be quite complicated to implement. Even if your website is just a one-page site, it does not make it less expensive than another site that has more pages.
Not all designers price by the amount of time it takes to put your website together. Sure, your local handyman might only take 5 minutes to take care of the issue and then proceed to charge you a $200 bill. You have to take into consideration the amount of time it took to acquire the skills and knowledge that it takes to perform that type of work.
Think of it like this: It costed $1 for the handyman to fix the issue, and it costed $199 to know how to fix the issue.
Adding things like e-commerce, opt-in forms, developing membership sites, and other custom features is going to cost more. And this requires someone who knows how to implement all of these.
The skill level of a designer.
It’s true that you can get a website build for $100. But it will be far from the quality as a site that would cost you $1000. It would be like comparing a $500 car to a $5000 car. Both can take you where you need to go, but the $5000 is going to offer much more reliability and quality, as well as lower long term costs. Designers who charge more provide a higher level of expertise that just does not come at a bargain price. Most cases, the benefits of hiring the more expensive designer will be greater than the added costs of a lower costing designer.
If you do decide to hire the cheapest designer you can find, you are taking upon the risk of hiring a designer that does not know what he/she is doing. And this becomes a headache in the end.
The amount of revisions you make.
The more revisions you request, the more it will cost, simply put. It is important that you know what you want your website to look like and have so that you can avoid having to make more revisions than you absolutely need. Designers will charge for revisions, and if you make a lot of requests, it will all begin to add up, especially if you begin to cut into the designer’s personal time. Designers can usually figure out which clients are going to be difficult to work with pretty quickly.
SO HOW MUCH SHOULD I PAY?
Here are some questions to ask yourself before deciding on a budget.
What’s the purpose of my blog?
If you aren’t looking to make any money from your blog and you just want to use it as a way to share some photos and a few posts from time to time with your friends and family, you are best off spending a few hundred dollars to get it set up so that you can log in and type up your post. I wouldn’t even spend any money on a custom design. There are enough free ones on the internet to get you by.
However, if your goal is to earn money from your posts, then I would increase the budget. I would recommend that you get a premium theme that will allow you to do more in the long run such as flexible design capabilities, woocommerce integration if you plan on selling on it, and anything else that will add value to your visitors and overall put more money in your pocket. The theme that I really like is the X Theme. It works really well for blogging in addition to it’s powerful overall design capabilities.
What do I get in return from a professional design?
You will always outperform a generic and cheap website when you pay for a professional design. It will help attract better advertisers, get featured on more big name websites, and convert more visitors in the end. If you know that spending upwards of $2000 to $3000 for a professional design right now will result in multiplying your income by as much as 4-5 times (possibly even more), it would only make sense that you invested in it.
Should I do it myself or hire someone else?
Designers get asked for quotes all the time, only to have the potential client tell them that they are just going to do it themselves to save money. And, sure, this is an option if you are willing to invest the time to learn each aspect of putting up a blog from scratch. But most cases, one of these four results take place:
- They waste time trying to figure out what to do, and the results look terrible.
- They waste time trying to figure out what to do, and then hire someone anyways.
- The hire someone cheaper, hate it, and hire the first designer to fix what the other one tried to do.
- They pay for another design in less than a year because the first one just wasn’t what they wanted.
In all of those situations, every single one of them wasted time, money, and effort. One of the biggest things I have learned is to focus on our strengths and hire our weaknesses. So if you know that you are really good at blogging but don’t have the knowledge and skills to actually develop the design for your blog, it will cost you less money in the long run to hire the experienced developer in doing the job for you. This way you can focus on blogging, and someone else can focus on making sure you can continue to blog.
What you should expect to spend.
You should expect to spend at least a few hundred dollars for initial set up (host and domain purchasing, WordPress install) all the way of upwards of a few thousand dollars. And this is all determined on the amount of value you are receiving. Unless you have a really big audience and can afford to shell out a lot more money, I wouldn’t spend past $5000 for a professionally designed and developed blogging website.
FOR BUSINESS WEBSITES
How important is it to have a business website?
Over 60% of internet users research products and services online before deciding on making a purchase. By not having a website, you are completely missing out. At the same time, having an outdated/ugly website doesn’t help either.
You can convince yourself that having any web presence is better than not having any at all, but this is at the risk of losing customers and potential clients. This is because most people associate an old and ugly websites with cheap or out of touch.
It can also make the difference between closing a deal with the customer or them hanging up on you. I had a friend tell me that he lost an $8,000 job because he didn’t have a website for the potential client to go to and view his portfolio of previous work. Ouch!
What does my website do for my business?
A properly designed and developed website will provide a good online presence and authority over the products/services you provide. It can teach people about your offer, make appointments, help clients and customers contact you, and convince them to do business with you instead of your competition.
Your main goal you should have with your website is bringing in more business to increase overall profits. When your website begins to bring in more business, your focus should shift towards improving conversion rates and making things easier for your clients and customers.
What does my business really need?
There are business owners who are nit-picky about things on their website that won’t even make a positive difference on their conversion rates like the way a picture fades in, or the size of their logos. What they aren’t aware of is that most people won’t go past their homepage. If you aren’t sure what your business site needs are, it’s time to consult with a designer who does.
What should you spend.
Business websites are more difficult to put a price on because they are more involved and require a higher amount of work and knowledge to get the results your business is aiming to achieve. With that in mind, you should expect to spend several thousand dollars at the very least. Any less than that, and you risk getting mediocre results. You can’t imagine shelling out several thousand dollars on your business website? Then imagine your business website as your best employee. I think you will better understand why you are getting a steal of a deal, no matter what you spend.
There are many more aspects to take into consideration, as these are just a few when making a decision. I want to know your thoughts on how you make a purchasing decision, what factors make it or break it for you, and how much you think a website should cost. If you enjoyed reading this, I would love it if you shared this with your friends!